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Channel: Stuart Henshall » Pocket Strategies
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Shift the Mindset from Mobile First to Pocket Strategies. Here’s Why!

Tomi Ahonen writes a good post on mobile strategy. He says the fever is catching on and “mobile first” is now many top priority for many companies. It is true we see it everyday, and yet the label...

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What is Apple’s Pocket Store Strategy? Why Its Next SVP Retail Must Have One

I’ve been mulling over the job specs for the next SVP of Apple Retail. What qualifications and experiences does he or she need to have? The job is still vacant. In January 2012 Apple hired John Browett...

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Pocket Strategies to Focus Mobile Business Direction

Where is User Experience, Users Pocket UK data suggests that few companies are thinking effectively about Pocket Strategies. Fact is, less than a third of the UK’s largest companies even have a mobile...

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PayWave/Visa’s NFC vs Paypal’s Beacon vs Apple’s iBeacon – How will mobile...

How will mobile really deal with payments? Who will wrestle control? The number of initiatives around mobile payments are growing. I’ll ignore the mPesa type of example here for now. The primary...

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It’s Just a Button – TouchID – Oops You Clicked

The new fingerprint reader on the iPhone 5s is just a button. It may not be the first time you have used a fingerprint reader. It also isn’t the first one on a phone. The news reports are out demoing...

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Why Lowe’s Retail Mobile Location Strategy has a HUGE New Opportunity

A recent article was sharing how Lowe’s is helping customers find items on their smartphone app while in the store. Apparently 20% of Lowe’s online visits are from the mobile. The snip below was what...

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Mine is Bigger than Yours and Stuck to a Windscreen. Smartphones in Cars in...

Not so long ago, our Mumbai team was doing a lot of car watching at gas stations and noticing what was inside cars. We were studying design of auto interiors. Before I tell my car story, I must take...

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Did Apple Get it Right This Time? – New SVP of Apple Retail

Apple has announced the hiring of Angela Ahrendts, soon to be ex-Burberry-CEO, as their SVP Retail & Online Stores. A few weeks ago I wrote a post on what the job spec should include. I listed five...

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Examples on How Mobile Changes the In-Store Game of Retail

I recently caught a short article in The Economist on how Nordstrom’s and Macy’s are using mobile in the shopping mix. It’s a good reminder and again points to a radical change coming in the way we see...

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#WWDC iMessage and Continuity

I have three observations from the Apple Keynote I saw this morning. Whether they come true or not remains to be seen. 1. iMessage, 2.TouchID, 3. Ok Siri. I’ll make them separate posts. First up...

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